Back in 2017 we released the first batch of Pit Boss. Our label designer came up with a tattooed hand doing the OK sign for the accompanying artwork. At about the same time unbeknown to us the American alt-right was starting to use the reverse of this sign to signify white supremacy. Recently this has come to our notice and in the wake of the Christchurch mosque shootings its clear to us that our labels, tap badges and merchandise for Pit Boss must change. This year’s release will come out with a new label and in the meantime, we are working on a temporary tap badge design to replace the existing one.
Our use of the symbol in no way intended to reference white supremacy, a way of thinking that is as far from our company ethos and my own moral code as you can get.